45 minute webinar
What does it really take for marketing to make a meaningful, measurable contribution to business growth?
Three perspectives from senior commercial leaders at Wood, Aqualis Group and Global
In complex, relationship-led energy markets, the answer goes well beyond campaigns, leads and short-term metrics. Marketing helps shape market confidence, support customer relationships and turn business priorities into commercial progress. But knowing where to focus, and how to show that contribution, is rarely straightforward.
Join Aimee Ironside, Group Director for Marketing and Communications at Wood; John MacAskill, Business Development & Marketing Director of OWC, Aqualis Group; and Barry Carruthers, Chief Strategy Officer at Global, for a candid conversation about what helps sales and marketing teams plan and deliver together, and what gets in the way.
Why attend
Drawing on Aspect’s Only Connect research, the panel will move beyond the theory of alignment to the practical decisions and ways of working that make the difference.
We’ll discuss:
- What growing energy businesses really need from marketing
- How strategy, marketing and business development turn shared priorities into coordinated action
- How marketing builds momentum before the sale, through long buying cycles
- How leaders judge marketing’s contribution
You’ll leave with:
- Practical ways to bring marketing into commercial decisions earlier
- Examples of how other energy businesses make marketing’s contribution visible and trusted
- One step to take as you plan for 2027
Who it’s for: marketing, sales, business development and strategy leaders in energy and energy services.
Every registrant receives a copy of our white paper Only Connect, Aspect’s research into how marketing and commercial teams in UK energy work together, based on interviews with a cross-section of senior leaders.
